“We realize this gorgeous Swiss Army knife, with a built-in USB flash drive, is probably causing you to become very excited and thus filling you with an almost uncontrollable urge to immediately add this item to your cart (and hey, we certainly won’t stop you). This is a geek’s dream gadget brought to life – [...]

“Frito-Lay, reshuffling agency assignments on some of its largest brands, has shifted creative duties on its Lays and Cheetos brands, both previously handled by BBDO, to Element 79 and Goodby, Silverstein & Partners, respectively. Frito-Lay spent a total of $81 million on the two brands last year.  All three shops are part of [...]

“Hearst and Time Warner Grab Web-Only Properties to Bulk Up Online Stables…It took a little while, but most magazine and newspaper publishers eventually accepted the need to establish web versions of their cherished print properties; it was pixelate or risk perishing. But now those same publishers are demonstrating a growing belief that while those companion [...]

Brandweek reports:
“After a lengthy search, the Coca-Cola company has found its new head of marketing, Bloomberg.com reports.
Joe Tripodi, formerly marketing chief at Allstate Insurance, got the nod, the beverage giant announced today. He will be the seventh marketing chief at Coke in the past 10 years.”

From Adfreak:
“You’ve probably seen this commercial by now, where everything the guy touches turns to Skittles—more of a curse than a blessing, particularly since the guy also seems pretty forgetful. Boards calls it a “tragic soliloquy of Skittlesean proportions.” The spot vaguely echoes this ad for Labatt’s Blue, where a guy breaks everything he touches, [...]

As reported by Adage:
“Deloitte Media-Consumption Study Finds User-Generated Content Also Spans Generations
In an era when new forms of media and technology seem to sprout up almost weekly, you would think that much of it would be embraced by younger consumers. And you would also think the younger digerati would begin to shun some of the [...]

Interesting dilemma as reported by Brandweek:
“Verbal shots have been fired on both sides concerning a contentious new policy from the National Football League requiring sideline photographers to wear ads on their vests while working games.
Editor and Publisher reports that both the Associated Press Managing Editors and the American Society of Newspaper Editors have sent [...]

“It may have seemed wacky at first, but the idea of allowing Americans to pose questions to presidential candidates through brief YouTube videos turned out to be a success.”
Integrated media is not a new tactic but within the political realm it is…
From ZDnet.com

see you on Monday! Have a good weekend!

From Media Post:
“Currently, the book (Contribute Magazine) is limited in its distribution as well, mailed to high-net-worth Zip codes. This pedigree no doubt accounts for the preponderance of upscale advertisers, along with a few name-dropping-socialite-type features, like fundraising party pix.”
New magazines catering to the wealthy continue to launch, opening new venues for image-makers. Has anyone [...]