Ad Trends Veer Toward Internet (WSJ)
By jason - up to 2007 (archived) • Jan 3rd, 2007 • Category: News for Creatives (archives)Today’s Wall Street Journal reports something we’ve known for a while now; advertising on TV is decreasingly effective as Internet traffic grows.
“They are putting less emphasis on traditional TV and print ads
and instead experimenting with a variety of new techniques…”
Image-makers need to be aware of this ever growing trend, the market for “still” images will continue to decrease as ad dollars move online.
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