Marketing Budgets Up, but Spending Down; Ads Fare Well (From MarketingVOX)
By jason - up to 2007 (archived) • Jan 5th, 2007 • Category: News for Creatives (archives)“The bulk marketing spending in the third quarter went to offline advertising, which accounted for 41 percent of marketing budgets rather than the projected 31 percent. Meanwhile, online advertising spend accounted for 8 percent rather than the projected 6 percent. Those gains came mostly at the expense of direct mail and telemarketing, as well as events…”
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