wise elephant, making it happen

The Small Wide Web (from Micro Persuasion)

By jason - up to 2007 (archived) • Jan 9th, 2007 • Category: News for Creatives (archives)

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The dawning of the new push for micro-interest, or as Chris Anderson calls it, “The Long Tail.”

Marketers must recognize that people increasingly will consume content in small bites, not large.”

from Micro Persuasion

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