Meredith (publishing/media) Purchases 2 Interactive Agencies (from ClickZ)
By jason - up to 2007 (archived) • Jan 11th, 2007 • Category: News for Creatives (archives)The publisher of Better Homes and Gardens, ReadyMade and Ladies’ Home Journal, has acquired two interactive marketing firms to provide their clients with the service they seek.
“Meredith, which also owns 14 TV stations, founded its marketing unit nearly thirty years ago to focus on custom publishing for its advertising clients. Since then, the division has ballooned into a full-fledged marketing services business, with a client roster that includes DaimlerChrysler, Carnival Cruise Lines, Century 21, DIRECTV and Hyundai.“
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