“Behaviour Targeting” the New Wave? (from Ad Age)
By jason - up to 2007 (archived) • Jan 16th, 2007 • Category: News for Creatives (archives)Tasty as it is, tracking online user behavior is ripe with faults. Still, if the ad industry sees the gold nuggets in the riverbed the excavation dollars will flow. I think I’m going to clean my cookies now and continue to use aliases when I sign up at sites. That’s probably why I see ads that don’t match my demographic, and I’m sure I’m not alone.
from Ad Age
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