The Youth Ain’t Reading (from Ad Age)
By jason - up to 2007 (archived) • Jan 16th, 2007 • Category: News for Creatives (archives)Towards the bottom of an article on the rise of consumer purchases driven by the wealthy is a neat tidbit on the demographics of growth in publishing vs. purchases of electronic gadgets.
“The trend for consumers by age is more troubling for publishers. While older consumers spend more on reading now than in 1984, spending by younger consumers has plunged. For example, households headed by 25- to 34-year-olds spent an average of $89 on print media and books in 2005, down 33% from 1984. On the other hand, spending on consumer electronics and computers soared during that period; priorities and habits change. ”
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