Products becomes Places (from Commarts)
By jason - up to 2007 (archived) • Jan 17th, 2007 • Category: News for Creatives (archives)Proctor & Gamble announced today the launch of their new website for women, “Capesso” . The goal of the site is to offer women a place to share tips, notes, and stories, while P&G sells their family of products. Similar to the old days of “Soap Operas” where P&G were a main sponsor, this move reinforces “social media” as a broadcast engine tied into an ad sales engine.
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