Intel Shifts Ad Dollars Online, Targeted Approach
By jason - up to 2007 (archived) • Jan 23rd, 2007 • Category: News for Creatives (archives)Choosing to market to a specific audience vs. a big ad-blast continues to build traction. Intel is increasing their b-to-b spending, targeting IT folks as their evangelicals (which reminds me of the early days of Gmail where Google used the “invite only” plan and started with the geeks).
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