Brand Becomes Channel; Lexus to make own online channel
By jason - up to 2007 (archived) • Jan 25th, 2007 • Category: News for Creatives (archives)Lexus, the division of Toyota, will launch an online video channel featuring topics such as art, architecture, fashion, technology, and eco-friendly living, and integrate information about their cars. The question is whether or not they will try to sell ads 
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