Guess What, Advertisers are Mad(-ish) at Google
By jason - up to 2007 (archived) • Jan 25th, 2007 • Category: News for Creatives (archives)ClickZ reports:
“…its [Google's] new display and video ad formats, and the move to its opulent offices in Manhattan were all undertaken with Madison Avenue’s deep pockets in mind… But many big brands and their agencies are resisting these efforts, and for a simple reason: Google insists on trafficking and reporting all the ads itself.“
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