Short-term Thinking Continues at Time
By jason - up to 2007 (archived) • Jan 31st, 2007 • Category: Eye Candy, News for Creatives (archives)While we continue to ponder on the future of innovation here in the states (while we see the Europeans kicking-creative-ass) a simple line in this AdAge article compounds our media’s issues with fostering growth vs. the going for the quick buck.
“…failures such as the web-only Office Pirates, which Time Inc. shut down after just six months. Of course, Time Inc. doesn’t call it a failure. ‘It didn’t do badly,’ Ms. Moore [Chairman-CEO] said. ‘We killed it because it was never going to be very big, like SI.com big.”
Well how do they think SI started? Imagine if every idea only had six months to prove itself? Even restaurants have two years.
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