Eerie and Violent Nature of the Superbowl Ads
By jason - up to 2007 (archived) • Feb 5th, 2007 • Category: News for Creatives (archives)I thought my immediate family and I were the only ones a little sketched out by the ads during the SB this year until I saw the article at the NY Times today, which reinforced what I felt; depressing, violence, and defeatist imagery during what is a popular and supposedly uplifting sporting event. The Times marks it up to the war in Iraq embedded within our collective psyche, but it seemed to me a caving by the agencies into creating shock ads, both physically and emotionally, to gain more attention albeit negative. During the game my young daughter caught the GM ad of the robot who has an anxiety dream that ends with it jumping off a bridge. She turned to me and asked “why is that PUPPY so sad?”
Exactly. From the New York Times
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