wise elephant, making it happen

Flip.com Launches, Seeking Teenage Girl Audience

By jason - up to 2007 (archived) • Feb 6th, 2007 • Category: News for Creatives (archives)

We reported about Flip.com a few weeks past, but now it’s launch time and to see if they can truly gain an audience. What’s unique about Flip is they have gained their advertising pre-launch, working directly with the sponsors to build the online property. Also interesting:

Flip said members in the beta phase show no preference or distaste for sponsored content, so long as they like the image…

It’s a new model, totally online, interactive and with obvious sponsorships. Let’s see what happens.
From ClickZ

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