If Magazines are in Trouble, Then Why…
By jason - up to 2007 (archived) • Feb 6th, 2007 • Category: News for Creatives (archives)…are they (the companies, not the individual magazines) being purchased so healthily?
“…VNU’s $10.3 billion deal [w]as the biggest trade magazine deal in 10 years…Even without the VNU deal, b-to-b transactions and deal value were at their highest levels in six years and accounted for two-thirds of the 81 magazine deals completed last year…“
Is it a changing of the “old guard” where print-media war-horses decided it was time to vacate (make some serious ROI, leaving the new territory to innovative thinkers? If print is dead, then what gives?
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