This ClickZ article restates what we already know; user-generated-content is gaining more and more traction with brands. Whether we’ll seen a true result beyond buzz, who knows. The highlight of this article is a competition, one where we just can’t help but feel there is something unnerving going on here:

“Planet Smoothie’s “Be the Cup” video contest runs through February 21, and solicits fans of the brand to submit videos presenting the reasons they’d make a good “Cup Man.” The grand prize winner will be made the official Cup Man, daily blogger, and will be offered a Planet Smoothie franchise location.“

from ClickZ