Nice Sound-Bite
By jason - up to 2007 (archived) • Feb 7th, 2007 • Category: News for Creatives (archives)Deep-down on this iMedia Connection posting is this juicy bit of wisdom:
“It’s too easy to just throw some stuff at the wall and see what sticks. Today, UGC [user-generated-content] seems more like a proxy for dissatisfaction with the status quo than a clearly articulated strategy in the media mix.”
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