Streaming Ads Struggle for Respect
By amanda up to 2007 (archives) • Feb 8th, 2007 • Category: News for Creatives (archives)“No matter where you stand on the implementation of video ads, better performance metrics are needed to legitimize the format. In this video-saturated world, advertisers need motion to drive an ocean of traffic.
DoubleClick has customized its DART Motif ad platform to better track the performance of video ads, which should help convince advertisers that have been reluctant to move from banners that these ads can be worth their additional cost. Motif for In-Stream measures pauses, midpoints reached, as well as how many times the ads were watched in full screen mode.
Advertisers should also incorporate interactive components within the stream that are linked to special offers or more information about what is appearing in the window.”
Banner ads shifting to video ads, the shift is getting bigger…
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