The Divide Increases
By jason - up to 2007 (archived) • Feb 9th, 2007 • Category: News for Creatives (archives)The trend divide between stock work and assignment work continues to expand and expand. There is less assignment work, and even cheaper stock; so goes the world. Cutting costs has always been the flavor of the month of large corporations while they seek “innovation” from outside sources. When the two combine its a delicious recipe for a giant, and even for a small business. Innovation is the key, in today’s market you have to keep innovating or be swept-under.
Read/Write Web has a good post on “stock video advertisiment”. Mainly it displays another trend that works against the “standard” role of the creative professional.
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