When Free Is Just Too Expensive
By amanda up to 2007 (archives) • Feb 9th, 2007 • Category: News for Creatives (archives)“Offering free stuff as a marketing tactic is an accepted practice in most industries. However, in most cases, the party offering the free information or bait is actually interested in charging for it.
Free is one of the most powerful marketing words on the planet but, what makes free really free is trust. In order to use this tactic effectively the recipient must trust that you won’t abuse their permission. If you have no previous relationship with a prospect you cannot go overboard assuring them that you won’t misuse their information. You must actively sell your free information by communicating just how valuable it really is.”
One should always be skeptical about what is free, rather, trust your skepticism. It always has the potential to be positive.
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