Magazine Publishers of America Reports Mags Are Thriving
By jason - up to 2007 (archived) • Feb 13th, 2007 • Category: News for Creatives (archives)Even though most trend reports speak to the opposite, plus the recent flurry of merger and acquisitions, if the association that is made up of magazines says so then I guess it has to be true.
“According to the Magazine Publishers of America, magazine advertising pages climbed to nearly 250,000 pages last year. While they’re down from their 2000 high of 286,000 pages, the trend line has been going up…a lot of the content is very visual and it’s very difficult to create such an tangible and visually engaging experience online. Their increased use of video, however, could change all of that.”
Which is exactly what’s happening.
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