Marketing Ploy Gone Awr(a)y
By amanda up to 2007 (archives) • Feb 14th, 2007 • Category: News for Creatives (archives)“In the wake of a guerrilla marketing campaign that resulted in a Boston terrorism scare and a $2 million payout for damages, Cartoon Network chief Jim Samples on Friday tendered his resignation, effective immediately.”
As a figure in the public eye, the best thing to do in a crisis is either attend rehab or resign but in this case for Jim Samples chose the later.
From BrandweekÂ
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