Integrated Advertising = Content
By amanda up to 2007 (archives) • Feb 20th, 2007 • Category: News for Creatives (archives)So, if the Magazines will be creating their own videos (moving images, audio slide shows) the image-making arena needs to find the money. Seems there is a gap/opportunity:
“With some exceptions, consumers do not want to watch content about your brand. But consumers will watch original programming that supports your brand, if it entertains. This may be innovation, but we can look to the past for inspiration. When Procter & Gamble created soap operas, they weren’t shows about soap. They were entertainment vehicles that appealed to a large audience of household-shopping decision makers and sold a lot of product.”
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