Direct Mail Stats; Women/Men
By amanda up to 2007 (archives) • Feb 21st, 2007 • Category: News for Creatives (archives)Media Post has a great bit of data today on Direct Mail habits:
“57 percent of women ages 35-64 prefer that companies they express interest in, send follow-up communication through direct mail pieces personalized to their needs, though 38 percent of men 35-49 prefer generic direct mail when being contacted by a company in which they have expressed interest...”
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