Small Fish Eating Large
By amanda up to 2007 (archives) • Feb 27th, 2007 • Category: News for Creatives (archives)Online Media Daily reports on a Forrester Research study:
“THE WEB AND RELATED DIGITAL technologies are exposing major weaknesses in traditional agency skill sets…This trend, the study finds, is working in favor of specialist digital shops, which marketers are increasingly calling upon to fill skill gaps.”
Send your promos to the small shops now!
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