$100 million dollar spent; $18 million dollars returned
By jason - up to 2007 (archived) • Mar 5th, 2007 • Category: News for Creatives (archives)The Red Campaign was launched with all good intentions. To raise money for the awareness of the worldwide AIDS epidemic.
“It seems it took up to an estimated $100 million to bring in $18 million for the charity effort. Groups such as Buy Less Crap have derided the campaign claiming it’s stupid to make people spend money to buy stuff when they could just give directly to charity far more efficiently. It’s true. While many businesses may need a middle man to function properly, charity is most certainly not one of them.”
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