Top Brands pulling off Top Campaigns
By jason - up to 2007 (archived) • Mar 13th, 2007 • Category: News for Creatives (archives)Sweepstakes are vague. PromoMagazine had researched some top brands’ sweepstakes that were clear, interactive and most of all, fun.
“In June, Volvo revealed a secret: It buried one of its hottest cars in a well-hidden location and looked to consumers to sign up at dealerships for a chance to find the vehicle. Earlier this summer, Lornamead Brands issued a Finesse casting call to award modeling contracts to five consumers with the best—and worst—hairstyles. Purell and National Geographic’s essay contest will send 15 kids and two teachers to Africa next summer, following an expedition this year to the Galapagos Islands. And RadioShack bumped some stores’ sales 165% by encouraging holiday shoppers to, well, sit down. ”
I’d participate in all these contests, at least I think I would.
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