wise elephant, making it happen

Beverage to help Skin

By jason - up to 2007 (archived) • Mar 14th, 2007 • Category: News for Creatives (archives)

Brandweek tell us:

“Coca-Cola and L’Oréal are partnering to create a new health-and-beauty beverage to launch in 2008, sources said.

Currently called Lumaé, the nutraceutical drink was trademarked as a tea-based ready-to-drink beverage by Coca-Cola’s Beverage Partners Worldwide division. The drink, which is still in the early stages of development, is expected to contain ingredients that will help women care for their skin, per a source.”

Has everyone forgotten about WATER?

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