“Information” Snacks
By jason - up to 2007 (archived) • Mar 21st, 2007 • Category: News for Creatives (archives)“Wired had an interesting feature on what’s being called the snack culture. The snacks they are referring to, however, are bite size information snacks.
The idea is that people seemed obsessed with consuming information in quick hits rather than investing attention in a deeper read. There are lots of reasons for this, but as a marketer you may need to cater to this growing trend too.”
A thought – Because of the quick-fix culture we’ve manifested, our concentration time has adapted from 10-30 minutes to about 10-30 seconds. What do you think?
Info Duct Tape Marketing
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