wise elephant, making it happen

Starbucks Markets new Label with a Beatle

By jason - up to 2007 (archived) • Mar 22nd, 2007 • Category: Loose Ends

Found this to be very interesting news. From AdAge:
“Paul McCartney hasn’t just signed on to create an album for Starbucks — it appears he left Capitol Records after 43 years to do so.

The news that the former Beatle will be the premiere artist for Starbucks’ Hear Music Label has been one of the world’s worst-kept secrets, confirmed officially today by Howard Schultz at the company’s annual meeting, where the Starbucks chairman also found himself rallying shareholders in the wake of his infamous leaked memo.”

Not sure if I’m more bummed about Starbucks getting McCartney or McCartney getting Starbucks…

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