Marketing Issues, Answers in a Survey
By jason - up to 2007 (archived) • Mar 29th, 2007 • Category: News for Creatives (archives)“The ANA (Association of National Advertisers) asked over 100 senior marketers to select from a comprehensive list of subjects to rank their top three issues that directly impact their marketing decisions and plans. Integrated marketing communications jumped from the fourth spot in 2006 to the top of the list this year. Marketing accountability, which had topped the list for the previous three annual surveys, slipped to second place.
“The results recognize that marketers are increasingly challenged by the proliferation and complexity of the marketing and media landscape,” said Bob Liodice, the ANA’s president and CEO, in a statement.
The issue that came in last? Attracting and retaining top talent. I can’t tell if this means there’s a large supply of talent out there, or senior marketing execs just don’t see it as an issue.”
Found on MPdailyfix
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