wise elephant, making it happen

HP, Printers, The Web = More Business = More $

By jason - up to 2007 (archived) • Apr 9th, 2007 • Category: Loose Ends, News for Creatives (archives)

From The New York Times:
“The Internet era has been good to makers of printers so far. H.P.’s numbers show that half the printing done in homes is material from the Internet, like e-mail and Web pages, while software like Microsoft Word accounts for just under 20 percent of printouts.

But looking ahead, Mr. Joshi is concerned that if people find printing Web pages too hard and start printing less, he will have fewer coffee talks where he crows about record revenue, profit, margins and market share.

So Mr. Joshi is beginning to introduce a strategy that could be as important as his previous strategic shifts. Those led the company to sell copiers and commercial printers, along with photo prints via the online service Snapfish.com and blue photo-printing kiosks in stores. Now he wants H.P. to figure out a way to get people to print more Web pages.”

2 Responses »

  1. [...] unknown wrote an interesting post today onHere’s a quick excerptHP’s numbers show that half the printing done in homes is material from the Internet, like e-mail and Web pages, while software like Microsoft Word accounts for just under 20 percent of printouts. But looking ahead, Mr. … [...]

  2. [...] Alex wrote an interesting post today onHere’s a quick excerptHP’s numbers show that half the printing done in homes is material from the Internet, like e-mail and Web pages, while software like Microsoft Word accounts for just under 20 percent of printouts. But looking ahead, Mr. … [...]

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