Adidas and Graffiti for next Marketing Plan
By jason - up to 2007 (archived) • Apr 19th, 2007 • Category: Loose Ends, News for Creatives (archives)ADRANTS informs us:
“Adidas goes graffiti way with End to End, a snazzy collabo that includes graffiti artists from around the world drawn together to bring hype back to the sleepy brand. It’s got a playful mishmash of colour that reminds us of the Asics Made of Japan effort.
Fresh Creation has a more elaborate intro and some neat videos too.”
All great business’ are able to re-invent themselves. Adidas is trying to stay true to that form.
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