Digital Media Marketing, The Next (mainstay) Wave
By jason - up to 2007 (archived) • Apr 26th, 2007 • Category: News for Creatives (archives)A recap of what was discussed at the ad:tech San Francisco 2007 convention:
“The importance of a global presenceby agencies – and the occasional M&A required to achieve that – was discussed and seen to be a big advantage in serving the increasingly global nature of companies and their marketing efforts. The ability to tap into multiple cultures with appropriate messaging becomes ever more important for an agency to succeed.
The overarching theme of the keynote stressed the transformation of all media from traditional to digital and the tremendous amount of detailed metrics that can be acquired to improve the deliverability of messaging to ever more finite target audiences.
Mobile marketing was touched upon and McAndrews urged those in the industry to give the medium time to mature before applying specific deliverability and measurement metrics to the emerging medium.
During the Q and A, McAndrews commented on the need for general ad agencies to get with the digital program, educate themselves about digital marketing and bring that expertise to their clients lest his companies swoop in and steal the business. OK, so he didn’t really say that last part but you know he was thinking it.”
from Adrants
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