wise elephant, making it happen

Photo-Retouching; Booming Business

By jason - up to 2007 (archived) • Apr 27th, 2007 • Category: Loose Ends, News for Creatives (archives)

From The New York Times:

 

“Professional photographers have relied on clever hands and sophisticated software to turn a good picture into something that stands out. Now, Web sites are selling professional retouching services. For $20 to $200 or more, anyone can get a tighter stomach, smoother skin and brighter teeth — at least in an image. In addition, a wide variety of programs make it possible for the average computer user to fix basic problems.

The marketplace is not dominated by human vanity, though, and many retouching outfits specialize in solving other problems, like fixing poorly preserved historical photographs, removing dust marks or simply balancing the colors. Emy Craciunescu, the co-owner of Phojoe.com, says 50 percent of his work is age progression, a photo alteration process to show people at different times in their lives.

“We do a lot for work for police agencies, missing people, someone who’s been divorced and the mom took the kids to California,” he said. “It’s part science, part art and a little bit intuition.”

Leave a Reply