A Firefox Add-On That Turns Ads Into Art
By jason - up to 2007 (archived) • May 10th, 2007 • Category: News for Creatives (archives)From Wired:
“Firefox’s most popular extension, Adblockers, replaces ad images with blank space. Artist Steve Lambert thinks this expensive ad space could be used in a more creative way — as an ad-hoc art gallery.
His extension, AddArt, replaces advertising on a site with images of contemporary art. The project, which is still in prototype mode and is part of Lambert’s work at Eyebeam’s OpenLab, will be supported by an small website that provides info on the current artists and curator, along with a schedule of past and upcoming AddArt shows. Every two weeks, emerging and established curators will select a new batch of 5 to 8 artists. Artists will be able to target sites (such as every ad on FoxNews.com) and/or default to any page on the Internet with ads. Curatorial duties will be passed among curators through recommendations, word of mouth, and solicitations to the AddArt site.”
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