Revenue through E-media
By jason - up to 2007 (archived) • May 21st, 2007 • Category: Loose Ends, News for Creatives (archives)Folio Magazine informs us: “Strong e-media strategies not only stem the leakage of dollars from print products, they also bring in additional revenue at higher profit margins than their print counterparts, says Scott Peters, managing director for the Jordan, Edmiston Group. “The profit margins are much higher on these products when done right because they cost less to produce,” he says.
The ideal percentage of e-media as a percentage of a company’s total revenue varies on what the buyer is seeking, Dearth says. “It should be at least 10 percent and growing. But we’ve heard of some companies that are already at 50 percent.”
Keys to successful E-media strategies:
• Having the ability to show a growing and diversified revenue stream.
• Use of multiple products such as e-newsletters, Webinars, podcasts, and video.
• Having a trained and knowledgeable staff.
• Having a strong infrastructure and content management system in place.
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