Monster Corporation focuses On-line
By jason - up to 2007 (archived) • May 23rd, 2007 • Category: Loose Ends, News for Creatives (archives)From Marketing Shift:
“The parent company of MTV and Comedy Central sees the future, and it is online. According to MediaPost, Viacom wants to make half a billion dollars per year in online and download sales and ad revenue.
Viacom’s stable of properties, which includes iFilm, DreamWorks, Nickelodeon as well as the extensive music video library, are ripe for selling or ad-supported short videos that can be viewed online or downloaded to mobile devices.”
Isn’t everyone on-line these days? The difference is, their sales team is large enough to hit that half billion dollars goal whereas most companies don’t have the manpower.
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