Executive News; Who and What
By jason - up to 2007 (archived) • May 24th, 2007 • Category: News for Creatives (archives)Promo Magazines reports that OgilvyAction Merges with Einson Freeman
“OgilvyAction has absorbed sister shop Einson Freeman, adding 11 staffers and clients including Unilever, IBM, HBO, Lifetime and T.J. Maxx parent TJX. WPP Group, which owns both agencies, finalized the merger yesterday. Einson Freeman’s small staff, including top three executives, join OgilvyAction as part of the deal.
Jean Mojo, who had been CEO of Einson Freeman, becomes managing partner for consumer promotion at OgilvyAction. Einson’s chief creative officer, Larry Durst, becomes executive creative director for consumer promotion, and Tracy Lanza, who had been director of client services at Einson, becomes director of account service for consumer promotion. All three will be based in OgilvyAction’s New York office.”
jason - up to 2007 (archived) is
Email this author | All posts by jason - up to 2007 (archived)
