Digital Magazines Must take New Routes
By jason - up to 2007 (archived) • May 25th, 2007 • Category: News for Creatives (archives)From FolioMag
“Type in the word “make” in Google Search and the first result is for www.makezine.com, a digital preview of the popular “how-to-build” magazine that allows viewers to sample three content pages.
It’s part of a program called “Look Inside the Magazine” that Make has offered with digital magazine vendor Texterity for the last three months. The purpose of the program is to catch potential readers at that intersection of an Internet search, let them look around, get answers to questions, and hopefully subscribe. “It seemed to us that we were missing something,” says associate publisher Dan Woods. “Our readers all use Google—they should be able to link to Make when they do a Google search and we should be able to put them right in the magazine.” Read more here
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