Dell to emulate Apple’s Marketing Playbook
By jason - up to 2007 (archived) • May 29th, 2007 • Category: Loose Ends, News for Creatives (archives)Wired News reports:
“In an attempt to target consumers –- the fastest-growing segment of the computer industry — Dell is suddenly showing a keen interest in design and in retail stores: pages right out of Apple’s playbook. Dell is in trouble in the consumer market. While Apple’s 30 percent growth far outpaces the 9 percent growth of the overall market, Dell’s growth is below the market, according to the latest figures from Gartner. Apple’s laptop sales in particular are on fire: up 100 percent from the year before, says MacNN.”
The article included news that Dell will use celebrities to push their brands but having celebrities endorse products is an age old marketing ploy. What’s important is to see if it will work for Dell…
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