Miller High Life Goes to Saatchi & Saatchi
By jason - up to 2007 (archived) • May 31st, 2007 • Category: News for Creatives (archives)From AdAge:
“Miller Brewing Co. has tapped Publicis Groupe’s Saatchi & Saatchi, New York, as the new agency of record for Miller High Life.
This is the second account awarded in Miller’s two-part creative review, following the $106 million Miller Lite account moving to Publicis sibling Bartle Bogle Hegarty earlier this month. WPP Group’s Y&R is the one finalist in the review to walk away without a new assignment (Y&R currently handles Miller Genuine Draft and Miller Chill).” Read more here
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