wise elephant, making it happen

Shutterstock and Celebrities

By jason - up to 2007 (archived) • Jun 5th, 2007 • Category: News for Creatives (archives)

About the Image reports:
“In order to build a library of celebrity images the subscription based micro-payment site Shutterstock is taking matters into its own hands by using its customer service reps to help its 60,000+ photographers obtain press passes. The company is targeting red carpet events such as film premieres, award shows, concerts or political rallies where it plans to leverage the Shutterstock name to obtain the credentials in exchange for exclusive rights to sell the images created at the event. It is not clear yet whether credentials will be granted and the decision will surely be made on an event-by-event basis. Shutterstock appears to be the first micro-payment stock photography site to aggressively pursue celebrity content.”

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