wise elephant, making it happen

Yahoo; the Underdog …

By jason - up to 2007 (archived) • Jun 20th, 2007 • Category: Loose Ends, News for Creatives (archives)

The New York Times reports:

“After 18 months of floundering, Yahoo finally swallowed a bitter pill Monday and replaced Chief Executive Terry Semel with co-founder Jerry Yang. But just promoting “Chief Yahoo” Yang and giving Semel a ticket back to his old stomping grounds in Hollywood won’t be enough to get the company back on track, Yahoo watchers said in interviews Tuesday. The company has a beast of a competitor in Google and a shaky product lineup. Plus, employee morale is low, and at least one key management position remains unfilled.

“It’s clear they have lost mind share and market share to competitors, namely Google, over the last several years,” said Derek Brown, an analyst at Cantor Fitzgerald. “Seems to me that they’re in a fairly important juncture in their history.”

“They need to show some innovation, some new product that is different from Google.” –Ellen Siminoff, CEO, Efficient Frontier “

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