BBDO selected by Best Buy
By jason - up to 2007 (archived) • Jun 21st, 2007 • Category: News for Creatives (archives)From Brandweek:
“Best Buy said it has awarded its $170-200 million ad account to BBDO here following a review. The Omnicom Group shop bested sibling GSD&M in Austin, Texas, and MDC Partners’ Crispin Porter + Bogusky in Miami (a client roster agency) in the final round.
Best Buy had previously handled most of its brand advertising in-house.
“We believe this partnership with BBDO New York will enable us to support the company’s aggressive growth goals and to build and enhance our capabilities,” said Ruby Anik, Best Buy’s svp-marketing communications, in a statement. “We are excited to leverage BBDO’s creative expertise, brand experience and spirit of collaboration in further differentiating Best Buy as the consumer’s trusted guide to technology solutions.”
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