Tips in Creating a Buzz
By jason - up to 2007 (archived) • Jun 21st, 2007 • Category: Loose EndsFrom the Messenging Times:
“1. Create real value. You can’t fake value. There are measuring sticks available to everyone. A service that truly makes someone’s life easier, a great bargain (value for money) or a product that saves lives or heightens the life experience and responds to emotional needs are all perceived as valuable to people. Clever marketing can’t compensate for true value.
2. Create that value together. If your entire team isn’t part of the creation of that value, they will not feel attached to it or compelled to communicate it effectively to others. Every member of your team should have a stake in the creative process – responsible for an essential ingredient in the pie.
3. Celebrate the value created. Show appreciation for value creation by regularly expressing how important each ingredient is – how instrumental every individual effort was in creating and continually improving the recipe. Celebration should occur before, during and after the process.”
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