FujiFilm Joins the Highline Project, New York City
By jason - up to 2007 (archived) • Jun 22nd, 2007 • Category: Loose Ends, News for Creatives (archives)DcViews reports:
“Fujifilm joins the Friends of the High Life with the Portrait Project. Supporters in front of a backdrop of the High Line are photographed by Joel Sternfeld, and each participant will receive a copy of his or her portrait, courtesy of Fujifilm. The High Line is a 1.45-mile-long elevated rail structure on Manhattan’s West Side. Built in the 1930’s, the High Line was originally a rail trestle for freight trains in and out of Manhattan. Work on the design for the High Line’s public landscape has started and the first phase is planned to open in the summer of 2008…”
Interactive buzz marketing. Well done…
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