Revamping your Brand to a younger Demographic; Hyundai
By jason - up to 2007 (archived) • Jun 22nd, 2007 • Category: Loose Ends, News for Creatives (archives)Clickz reports:
Having been out of the automotive limelight and tyring to shed the easily affordable mark, “Hyundai worked with agency of record Goodby, Silverstein and Partners and mobile firm Enpocket to create a two-pronged campaign for mobile devices. In addition to running mobile banner ads and hosting a Hyundai Veracruz mobile Web site, the company is also plugging mobile communications into other ad mediums. For instance, the company is promoting its Hyundai Elantra by offering MySpace users free ringtones from recording artists like The Ataris and Secondhand Serenade. It also ran a sponsored text-to-vote campaign incorporating print media and billboards during the South by Southwest music and arts festival in Austin, Texas last March. Hyundai is also in talks with Reuters to integrate mobile functions into a billboard placement on the news service’s digital sign in Times Square.”
jason - up to 2007 (archived) is
Email this author | All posts by jason - up to 2007 (archived)
