Rodale Magazine Web Ad Revenue Jumps 90 Percent in First Quarter
By jason - up to 2007 (archived) • Jun 22nd, 2007 • Category: News for Creatives (archives)Reported from FolioMag.com
“After a major revamp in advertising and braning, Rodale’s magazine’s Web site ad revenue increased 90 percent for the quarter compared to 70 percent growth for the year 2006. Between January and April, the company acquired two million new customers through digital channels. Online revenues, including e-commerce sales to magazine customer, account for 10 percent of total revenue.”
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