Saatchi & Saatchi wins big at Cannes Lions 54th International Advertising Festival, France
By jason - up to 2007 (archived) • Jun 25th, 2007 • Category: News for Creatives (archives)PDN Online reports:
“In a contest that rewarded some visually daring ads, Saatchi & Saatchi New York won the top print award at the Cannes Lions 54th International Advertising Festival this week in France.
The Grand Prix in the Press category went to a Saatchi’s campaign for Proctor & Gamble’s Tide detergent, featuring illustrations of massive armies overpowering various stains. The strong visuals were punctuated with pithy tag lines: “Ketchup doesn’t stand a chance,” for one. Saatchi & Saatchi New York scored another hit for Proctor & Gamble (incidentally, the largest advertiser in the U.S.) with a campaign for Glide dental floss, which won a Gold Lion award. These conceptual ads use three-dimensional words as a metaphore for teeth with something unpleasant stuck in the middle. Jenny Van Sommers is the photographer.
Another New York agency also won a Gold Lion for a campaign involving photography. TBWA\Chiat\Day New York won for a Halloween-themed campaign for Masterfoods’ Snickers brand. The photographers were Shawn Michienzi and Julian Wolkenstein.”
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